Charlette Frierson

Summary

Experienced Graphic Designer with a demonstrated history of working in the retail industry. Skilled in Adobe Creative Suite, Microsoft Office and Web Design in a deadline-oriented environment. Strong arts and design professional graduated from Old Dominion University and holds a CIW Site Development Associate Certification for Web Design. Recently added a Digital Marketing Professional Certification in 2020.

Experience

Ecommerce Digital Marketing Manager at U.S. Coast Guard Community Services Command - February 2019 to present

• Responsible for handling strategic online initiatives

• Lead marketing campaigns through the various stages, from idea to implementation

• Monitoring and evaluating online media campaigns to keep promotions fresh and effective

• Delegate tasks and projects to team members

• Work with other department staff and third party companies to discuss promotions and marketing strategies

• Staying current with trends in the digital marketing world

• Maintain calendar of promotional events for all email marketing, social, and website updates

• Monitor Google Analytics

• Proofread all artwork, email blasts, social posts

• Maintain consistent design throughout company website (www.shopCGX.com)

Graphic Designer at U.S. Coast Guard Community Services Command - October 2010 to February 2019

• Design and create effective marketing print and web materials from idea to finalization

• Use creative problem-solving and brand story-telling strategies to feature product assortment and promote merchandiser’s top feature items in print ads

• Manage and prioritize against deadlines while retaining quality work

• Maintain and update mailing list database using contact database management program and Constant Contact

• Proofread and prepare artwork files, reports such as distribution lists, and mailing lists for printers

• Coordinate with Marketing team, Merchandising team, eCommerce team and vendors on a daily basis

• Thrives in a team environment and independently

• Supervised and trained incoming interns

• Developed a script in Adobe Indesign used to make typesetting ads more efficient

• Assisted the eCommerce department with various email ads, online contests and digital marketing for website

Webmaster and Graphic Designer at Western Branch Soccer Club - August 2017 to Present: westernbranchsoccer.org

• Update and maintain pertinent information on club’s website and social media platforms such as Facebook and Twitter, in a timely matter

• Communicate directly with members of the club, including the President of WBSC

• Produce fresh digital marketing for all online advertising

• Determine which online ads to feature on home page

• Assist in customer relation issues and concerns

• Create weekly newsletter and send out electronically to all club members during soccer season

Freelance Webmaster and Graphic Designer at Master Hill's Red Dragon Martial Arts - November 2016 to June 2019: masterhillsreddragonmartialarts.com

• Communicate directly with Director of Operations

• Redesigned local company's multi-page website

• Responsible for quality assurance of website by altering, removing or adding content and validating hyperlinks, as needed

• Develop banners and other digital marketing on client’s site

• Maintains company's brand identity and vision

Onsite Banner Representative at G.A. Communications - July 2009 to October 2010

• Oversaw the ad process for the Farm Fresh Banner

• Built weekly circular, attended weekly meetings and proofread

• Developed monthly schedules

• Worked closely with Vice Presidents and Merchandisers at Farm Fresh in communicating vital information with GA Communications’ designers and account executives

• Worked independently and with strict deadlines

Graphic Artist at Farm Fresh Supermarkets - September 2002 to July 2009

• Designed newspaper ad layouts, posters, signs and other advertising materials for all Farm Fresh stores.

• Worked directly with vice presidents, merchandisers and local newspapers.

• Multi-tasking and working with strict deadlines.