Charlette Frierson

Summary

Creative Graphic Designer and Digital Marketing Professional with 20+ years of experience developing print and digital marketing assets for retail and ecommerce brands. Skilled in visual storytelling, campaign design, presentation design, email marketing, social media content, and brand consistency across multiple platforms. Experienced collaborating with leadership teams in fast-paced environments while balancing creative execution with business goals.

Experience

Ecommerce Digital Marketing Manager at U.S. Coast Guard Community Services Command - February 2019 to present: shopCGX.com

• Develop and execute digital marketing campaigns across email, web, and social media platforms

• Design and maintain branded creative assets for ecommerce promotions and marketing initiatives

• Collaborate with leadership teams to create presentation decks and visual materials for executive meetings

• Review and proof all marketing content to ensure brand consistency, accuracy, and visual quality

• Monitor campaign performance and user engagement through Google Analytics to support data-informed marketing decisions

• Partner with internal departments and external media partners to deliver cohesive multi-channel campaigns

• Represent the brand at outreach and in-person events to strengthen engagement and community awareness

• Provide additional graphic design support for marketing collateral, promotional materials, and special projects as needed

On Call Art Director at Christian Broadcasting Network - February 2021 - Present

• Design monthly publications, fundraising materials, branded collateral, and travel itineraries for multiple departments

• Deliver polished, production-ready artwork while meeting tight turnaround deadlines

• Maintain visual consistency across print and branded communication materials

Graphic Designer at U.S. Coast Guard Community Services Command - October 2010 to February 2019

• Designed print and digital marketing materials from concept through final production

• Created promotional advertising assets supporting retail merchandising and seasonal campaigns

• Managed multiple concurrent projects while maintaining accuracy and meeting strict deadlines

• Collaborated daily with marketing colleagues, merchandising, and ecommerce teams to align creative with business goals

• Prepared print-ready files, reports, and mailing materials for vendors and production partners

• Mentored and trained incoming interns on creative workflows and brand standards

Webmaster and Graphic Designer at Western Branch Soccer Club - August 2017 to August 2020: westernbranchsoccer.org

• Managed website and social media content updates for local sports organization

• Designed digital marketing graphics, newsletters, and online advertisements

• Communicated directly with club leadership and assisted with member relations

Freelance Webmaster and Graphic Designer at Master Hill's Red Dragon Martial Arts - November 2016 to June 2019: masterhillsreddragonmartialarts.com

• Redesigned and maintained the company website and digital marketing assets

• Ensured brand consistency and website quality across all online content

• Collaborated with owners on creative and promotional initiatives

Onsite Banner Representative at G.A. Communications - July 2009 to October 2010

• Coordinated weekly advertising production and promotional schedules

• Collaborated with merchandisers, designers, and account executives to meet deadlines

• Proofread advertising materials and managed communication between teams

Graphic Artist at Farm Fresh Supermarkets - September 2002 to July 2009

• Designed newspaper ads, signage, and promotional materials for retail locations

• Collaborated with merchandising and leadership teams on advertising campaigns

• Managed multiple projects in fast-paced, deadline-driven environments