Charlette Frierson

Summary

Digital Marketing Manager and Graphic Designer with over 20 years of experience in the retail industry. Expert in leading digital marketing strategies, developing creative visual content, and managing cross-platform brand campaigns in fast-paced, deadline-driven environments. Proficient in Adobe Creative Suite and Microsoft Office. Holds a B.A. in Art and Design from Old Dominion University (2002), along with a CIW Site Development Associate certification (2014) and is a Certified Digital Marketing Professional (2020).

Experience

Ecommerce Digital Marketing Manager at U.S. Coast Guard Community Services Command - February 2019 to present: shopCGX.com

• Oversees the planning and implementation of strategic online marketing efforts, including email campaigns, social media content, and website design

• Reviews and proofreads all artwork, email campaigns, and social media content for accuracy and brand consistency.

• Monitors and analyzes online media campaigns to ensure content remains fresh, relevant, and results-driven

• Delegate tasks and projects to team

• Collaborate with internal teams and third-party partners to develop and execute promotions and marketing strategies

• Stays current with trends in the digital marketing world by attending conferences

• Updates and maintains marketing promotional calendar for all email marketing, social media, and promotions

• Monitors Google Analytics regularly to evaluate key metrics, identify growth opportunities, and inform strategic adjustments

On Call Art Director at Christian Broadcasting Network - February 2021 - Present

• Ensure timely delivery of high-quality artwork

• Designs monthly Frontlines Canada magazine, company letterheads, fundraising collateral and travel itineraries

Graphic Designer at U.S. Coast Guard Community Services Command - October 2010 to February 2019

• Design and create effective marketing print and web materials from idea to finalization

• Use creative problem-solving and brand story-telling strategies to feature product assortment and promote merchandiser’s top feature items in print ads

• Manage and prioritize against deadlines while retaining quality work

• Maintain and update mailing list database using contact database management program and Constant Contact

• Proofread and prepare artwork files, reports such as distribution lists, and mailing lists for printers

• Coordinate with Marketing team, Merchandising team, eCommerce team and vendors on a daily basis

• Thrives in a team environment and independently

• Supervised and trained incoming interns

• Developed a script in Adobe Indesign used to make typesetting ads more efficient

• Assisted the eCommerce department with various email ads, online contests and digital marketing for website

Webmaster and Graphic Designer at Western Branch Soccer Club - August 2017 to Present: westernbranchsoccer.org

• Update and maintain pertinent information on club’s website and social media platforms such as Facebook and Twitter, in a timely matter

• Communicate directly with members of the club, including the President of WBSC

• Produce fresh digital marketing for all online advertising

• Determine which online ads to feature on home page

• Assist in customer relation issues and concerns

• Create weekly newsletter and send out electronically to all club members during soccer season

Freelance Webmaster and Graphic Designer at Master Hill's Red Dragon Martial Arts - November 2016 to June 2019: masterhillsreddragonmartialarts.com

• Communicate directly with Director of Operations

• Redesigned local company's multi-page website

• Responsible for quality assurance of website by altering, removing or adding content and validating hyperlinks, as needed

• Develop banners and other digital marketing on client’s site

• Maintains company's brand identity and vision

Onsite Banner Representative at G.A. Communications - July 2009 to October 2010

• Oversaw the ad process for the Farm Fresh Banner

• Built weekly circular, attended weekly meetings and proofread

• Developed monthly schedules

• Worked closely with Vice Presidents and Merchandisers at Farm Fresh in communicating vital information with GA Communications’ designers and account executives

• Worked independently and with strict deadlines

Graphic Artist at Farm Fresh Supermarkets - September 2002 to July 2009

• Designed newspaper ad layouts, posters, signs and other advertising materials for all Farm Fresh stores.

• Worked directly with vice presidents, merchandisers and local newspapers.

• Multi-tasking and working with strict deadlines.